Additional reading material

Girotra, K., Terwiesch, C., & Ulrich, K. T. (2010). Idea Generation and the Quality of the Best Idea. Management Science, 56(4), 591–605. DOI: https://doi.org/10.1287/mnsc.1090.1144

Paul Graham. (2012). How to Get Startup Ideas. Retrieved from https://paulgraham.com/startupideas.html, 23. 11. 2024.

Toubia, O. (2006). Idea generation, creativity, and incentives. Marketing science, 25(5), 411-425. DOI: https://doi.org/10.1287/mksc.1050.0166